Bangkok, March 13, 2025** — Really Corporation Co., Ltd. (SEA Bridge) and Charoensook Corporate Group Co., Ltd. (CCG) have officially signed a Memorandum of Understanding (MOU) to collaborate in building and promoting an Esports Entrepreneurship Ecosystem. This strategic partnership aims to expand business opportunities, investment, and growth within the esports industry, both regionally and globally.

This initiative stems from a shared vision of positioning Thailand as more than just a global esports player but also as a hub for esports business development and innovation. By fostering entrepreneurship, creativity, and competitive capabilities, SEA Bridge and CCG will provide education, mentorship, and fundraising support for aspiring esports entrepreneurs.

Four Key Strategic Pillars of the Partnership

1. Entrepreneurship & Growth: Equipping esports entrepreneurs with knowledge, mentorship, and access to funding opportunities.
2. ASEAN & Global Expansion: Facilitating Thai esports businesses in reaching international markets.
3. Esports Business Activities: Organizing conferences, forums, and industry programs to build networks and foster collaboration.
4. Investment Promotion & Innovation Development: Exploring the establishment of esports incubators and investment mechanisms dedicated to esports business development.

Upcoming Initiatives and Key Projects

• 101 Esports Sharing Session – A series of four on-ground sessions to deepen industry knowledge and networking opportunities.
• Thailand and ASEAN Roadshow – A regional business exploration initiative to unlock new market opportunities for Thai esports entrepreneurs.
• SEA Bridge NextGen 1967 – CCG will serve as a knowledge partner, offering development and mentorship for emerging esports entrepreneurs.
• Esports Ecosystem & Partner Gathering – A dedicated platform for entrepreneurs, investors, and industry leaders to strengthen the esports ecosystem.
• Esports Incubation Program & Fund – A feasibility study on establishing an investment fund to support esports startups and ensure sustainable industry growth.

Leadership Perspectives

Casper Sermsuksan, Founder of SEA Bridge, stated:

We are excited about this collaboration, as esports is more than just a competitive platform; it represents a business avenue with vast opportunities. Thailand has already seen success in the global esports scene, and now is the time to build on this momentum. Our goal is to empower the next generation of esports entrepreneurs to leverage this industry as a career platform for the future.

In past esports knowledge-sharing activities organized by ATHRON, over 1,000 participants attended. Furthermore, SEA Bridge NextGen talent development initiative has trained over 2,000 participants from 46 leading global universities, including New York University (NYU), University of Michigan, University of Southern California (USC), Imperial College London (ICL), London School of Economics (LSE), and National University of Singapore (NUS). This collaboration marks a significant step in developing talent for the future esports industry.

Jessada Danparn, Founder & Group CEO of CCG, added:

ATHRON is committed to growing the Thai esports industry on a global scale. Our partnership with SEA Bridge is a crucial step in strengthening Thailand’s esports ecosystem and providing young entrepreneurs with a stable foundation for long-term growth in this industry.

ATHRON has previously hosted 101 Esports Sharing Sessions, featuring over 40 esports industry leaders from Thailand and internationally, including Mr. Kevin Nutley from the Global Esports Federation, Mr. Mathis Friesel from Team Liquid: Dota 2, and Mr. Kim Jae-Hyun from DN Freecs: Tekken. Thai coach Thana “Coach Neng” Khamruang from Team Falcons, who recently led a Thai youth team to compete at EWC 2024, also contributed to these knowledge-sharing sessions.

The signing of this MOU represents a milestone in driving business opportunities and strengthening Thailand’s esports industry on the global stage. With the combined strengths of SEA Bridge and CCG, both organizations will execute their shared commitments and explore additional agreements for future initiatives.

About SEA Bridge

SEA Bridge is a growth advisory firm and accelerator dedicated to driving economic growth in Southeast Asia by empowering SMEs, fostering cross-border business expansion, and nurturing top-tier talent. With a mission aligned to Vision 2030, SEA Bridge aims to contribute to 1% of Southeast Asia’s GDP growth by enabling 50,000 SMEs to expand regionally and training 20,000 professionals annually. The organization leverages its expertise in market expansion, strategic partnerships, and innovation-driven entrepreneurship to create sustainable business ecosystems across ASEAN and beyond. Not any growth, but growth for good.

About Charoensook Corporate Group (CCG)

Charoensook Corporate Group (CCG) is a diversified business specializing in innovation, entertainment, and digital transformation. Through its subsidiary ATHRON, CCG has been a key player in shaping Thailand’s esports landscape, providing platforms for competitive gaming, talent development, and business incubation. With a vision to elevate Thailand’s esports industry to global prominence, CCG focuses on fostering partnerships, hosting industry events, and investing in cutting-edge digital initiatives to support esports entrepreneurs and businesses.