The Bridge Expansion Series

(TBES)

At a Glance

Modules

Levels

20+

Speakers

150+

Companies

The bridge expansion series

Empowering SMEs for Global Success

A structured program to take your business from local to global, step-by-step.

TBES combines real-world insights, expert guidance, and proven strategies to help SMEs succeed in dynamic regional and international markets.

Program Format:

• 3 Levels: Starter, Intermediate, Advanced
• 10 Modules: Practical, interactive, and results-driven

What Sets TBES Apart?

Strategic Collaborations:
• Sasin Center of Excellence: Research and performance monitoring for impactful learning.
• Stock Exchange of Thailand (SET): Foundational courses and certifications to prepare participants for global readiness.

Learning Methodology:
• Case Studies: Real-world business scenarios from successful SMEs in Southeast Asia.
• Hands-On Interactive Workshops: Hands-on activities to build and refine business strategies.
• Data-Driven Decision Making: Develop critical analytical skills to interpret and leverage market data effectively.
• Expert-Led Sessions: Insights from seasoned entrepreneurs and industry leaders.
• Flexible Structure: Choose individual modules or follow the full sequence for maximum benefit.
• Execution Support: Collaborate with Regional Entrepreneurial Management Trainees (REMT) for operational assistance.

Program Levels

Starter

"Building the Foundation"

These four modules are designed to establish a strong foundation in market understanding, goal-setting, and capital optimization.

1. Market Overview & Selection

• Assess macroeconomic trends and industry-specific opportunities to identify promising markets.
• Learn from economists, risk engineers, and entrepreneurs.

2. Expansion Goals & Results

• Set measurable goals for business and personal growth.
• Understand when to pivot or persist in strategies.

3. FISH Capital Optimization

• Leverage the Financial, Intellectual, Social, and Human (FISH) capital framework to maximize resources.
• Build a resilient base for long-term growth.

4. Finding Angel Customers

• Use the “5-in Strategy” to identify and connect with the right partners and customers.
• Learn how to create meaningful relationships that drive success.

Intermediate

"Driving Market Penetration"

These three modules focus on practical skills and strategies for penetrating new markets and refining offerings.

5. Stakeholder Engagement

• Learn to build and sustain relationships with competitors, government agencies, and local communities.
• Create a strong network for market entry.

6. Value Proposition & Innovation Scouting

• Refine your unique selling points to ensure competitiveness.
• Scout and integrate market-relevant innovations.

7. Localization Strategies

• Tailor your products and operations to align with cultural, regulatory, and market-specific needs.
• Ensure a seamless adaptation to the new market.

Advanced

"Scaling Sustainably"

These three modules are tailored for businesses ready to scale operations efficiently and sustainably.

8. Navigating Limitations & Regulations

• Address regulatory challenges and operational constraints effectively.
• Learn to anticipate and mitigate potential risks.

9. Financing & Cost Structures

• Develop robust financial plans for global expansion.
• Structure budgets for sustainable growth.

10. Lean Expansion Strategy

• Design and execute a lean, scalable approach to market entry.
• Optimize costs without compromising on impact.

Who Should Join?

• Startups: Seeking to establish a foothold in new markets.
• SMEs: Preparing for regional or global expansion.
• Business Leaders: Focused on scaling with efficiency and sustainability.

Join the TBES Today